If San Francisco's shopping scene had been missing anything previously, H&M
has sufficinetly filled that void with today's opening of its first two West Coast stores on Powell Street and Post Street. After a sneak peak of the Powell Street store Thursday night drew long lines of fashionistas, the doors officially opened this morning to the 35,000-square-foot location. The smaller, 10,000-square-foot Post Street store also opened its doors this morning, and the two will bring to San Francisco the stylish apparel and low prices that have made it a staple in cities around the world. Opening day is sure to be a frenzied experience, but the company says it has enough staff and merchandise on hand to manage the swell of eager customers who come from as far as Las Vegas and Southern California.
H&M, which started in Europe in 1947 and made the jump to the United States in 1998, chose San Francisco as its first West Coast location because of the European feel of the city, according to Sanna Lindberg, U.S. manager for H&M. "There's more of a city center here," she added. Head to Union Square and check it out for yourself. You're sure to find something you like.